A branding studio creating unforgettable brands that spark curiosity, build trust,
and inspire meaningful connection.

WE ARE LOCKEN CREATIVE

View our Work

Freshly Crafted Brands

Novella at Tuscan Village Logo

We bring stories to life through thoughtful design rooted in purpose, shaped by strategy, and created to connect. When people connect with your story, they don't just remember your brand—they believe in it.

The strongest brands don’t just capture attention, they create connection.

We build brands from the ground up—combining strategy, story, and thoughtful design to create meaningful & memorable identities. Here’s a list of our services:

Where the Magic Happens

BRAND IDENTITY DEVELOPMENT:

  • Discover who you are, what makes you different, and how your brand should show up.

    + Discovery Workshop
    + Background
    + Purpose
    + Mission & Values
    + Market Analysis
    + Target Audience
    + Goals

  • + Brand Personality & Tone
    + Positioning
    + Messaging
    + Brand Story
    + Copywriting
    + Brand Inspiration & Art Direction

  • + Naming
    + Inspiration Board Design
    + Custom Logo Suite
    - Primary Logo
    - Secondary Logos
    - Tertiary Logos
    - Icon/Favicon
    - Brand Patterns
    - Textures
    + Color Palette
    + Typography Suite
    + Photography Direction

  • + Brand Mission, Vision, Values
    + Brand Tone, Personality, & Promise
    + Custom Brand Marks and Usage
    + Brand Inspiration
    + Brand Color Palette
    + Brand Typography
    + Brand Story
    + Photography Direction
    + Brand Mockups

BRAND IMPLMENTATION & ROLLOUT:

  • + Stationery Suite
    ‍ ‍ (Letterhead, business cards, envelopes, notecards)
    + Brochures
    + Postcards
    + Packaging
    + Menu
    + Apparel
    + Gear/Swag

  • Website design & development that tells your story beautifully and makes it easy for customers to take the next step.

    We offer website builds on Squarespace or fully custom WordPress websites.

  • + Social Profile Setup
    + Social Branch Launch
    + Social Templates
    + Social Campaigns
    + Social Templates
    + Email campaigns

  • + Exterior Signage Design
    + Interior/Wayfinding Signage
    + Mural Design
    + Brand interactions
    + Trade show booths

VIEW MORE ABOUT OUR SERVICES
  • Novella at Tuscan Village
  • Alara Brand
  • Sombra Lounge Bar
  • Sombra Lounge Restaurant Exterior - Brand & Signage Design
  • Sombra Lounge brand photography. Photographer: Linda Campos
  • Broadway Collective Building Exterior - Brand & Signage Design
  • Broadway Collective Brand Identity Design
  • Birch & Bay brand photography.
  • Novella at Tuscan Village Interior
  • GoPasta Brand Photography

Kind Words

  • "I absolutely do NOT know what we would do without Nicole Locken! She has turned our brand into something bigger than we could ever imagine. People know and LOVE our logo, they can easily navigate our website, they can't say enough about the creative platform that Nicole has developed for us–and our retail line is KILLING it because of her design skills. Compass Fitness has been hugely successful largely in part to this lovely lady."

    Heather Lorince Harrington
    Co-Founder of Compass Fitness & Compass Wellness

  • "Nicole is a dream to work with! We collaborated with her on our commercial cowork space and her vision and talent blew us away. She was incredible to work with and listened to all our thoughts and ideas. Truly a wonderful experience with her!"

    Ann Marlin
    Owner of Broadway Collective

  • "Nicole is leading up a redesign of our brand. From the very first concepts she sent over, we were blown away. In 35+ years of being in business, our founder said he's never come close to being as impressed with anyone as he was with Nicole. Great creative instincts, superb design chops, an awesome aesthetic, and a really comprehensive understanding of the big picture. Truly an outstanding creative professional."

    Eric Singer
    Partner at Coupe Studios

  • "Working with Nicole isn't only easy but extremely enjoyable. She was able to bring our brand to life with just a few meetings. Our branding now stands head and shoulders above the competition. She took our very personal story and weaved it into the fonts, colors, logo, packaging design, and social media campaigns she created for us. I highly encourage those needing branding services to reach out to Nicole. You will not be disappointed."

    Juan Vargas
    Co-Founder of Jaguar Coffee

Let’s be Friends

@lockencreative

This Color Crush palette is inspired by the colors, creatures, and quiet wonder of the ocean. Our latest adventure took us beneath the surface, where whale sharks, vibrant coral reefs, and colorful marine life create a world full of inspiration. Dee
The story is in the details. For Novella, we crafted a visual identity designed to bring the brand story to life at every touchpoint. A custom journal and bookmark nod to the idea of writing your own story, while signature patterns turn even the sm
A brand identity shaped by a sense of place. Set in the heart of Tuscan Village—an Italian-inspired destination where dining, shopping, entertainment, hospitality, and home come together—Novella offers an elevated living experience withi
Brand Launch! Introducing Novella at Tuscan Village—a luxury multi-family community in Salem, New Hampshire, at the heart of Tuscan Village, New England’s premier Live. Work. Stay. Play. destination. The concept behind the brand: Every m
Inspiration has a funny way of showing up when we step away from our desks. Our latest adventure reminded us that some of the best color inspiration isn’t found in a design program—it’s discovered in the world around us. From cryst

WE ARE THE DREAMERS

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THE BRAND MAGIC MAKERS

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THE COURAGEOUSLY CREATIVE & PASSIONATELY DRIVEN

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WE ARE A BRANDING STUDIO CRAFTING BRANDS WITH HEART

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WE ARE THE DREAMERS • THE BRAND MAGIC MAKERS • THE COURAGEOUSLY CREATIVE & PASSIONATELY DRIVEN • WE ARE A BRANDING STUDIO CRAFTING BRANDS WITH HEART •