Great Brands Start
with Great People.
Small Studio.
Big Heart.
We’re Locken Creative, a boutique branding studio that believes the best work starts with great people, genuine connection, and a whole lot of heart. We’re small by design, collaborative by nature, and genuinely invested in the people and businesses we work with.
Built with Purpose.
Brought to Life with Heart.
Since 2016, we’ve been helping businesses uncover what makes them special and turn it into brands people connect with & believe in.
We listen first, ask the right questions, dig into the details, and design with purpose—because the best brands don’t just look good. They mean something.
Good People + Great Ideas
= Brands that Matter
We believe great work is less about the size of the agency and more about the people around the table.
That’s why we collaborate with a trusted collective of insanely talented designers, strategists, copywriters, photographers, developers, and creative partners—bringing together the right expertise, fresh thinking, and a whole lot of heart for every project.
It keeps us nimble, personal, and hands-on while giving every project exactly what it needs. No layers. No handoffs to a junior team. Just passionate, senior-level creatives who care deeply about doing great work.
Meet Nicole
Founder. Creative Director. Designer. Storyteller.
Nicole Locken founded Locken Creative in 2016 with a simple belief: great branding starts with listening.
With more than two decades of experience in branding and design, Nicole brings curiosity, strategy, creativity, and an admittedly obsessive attention to detail to every project.
But for her, this work has always been about more than design. It’s about the people behind the businesses—their ideas, their stories, their big dreams, and the courage it takes to bring them to life. That’s still her favorite part.
Typography nerd
Adventure enthusiast
Professional over-thinker
Founder of Wild Ones Threads
Interesting Tidbits about Nicole:
Why Clients
Choose Us
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The best brands start by understanding what makes you, you. We ask questions, research your market and audience, explore possibilities, and challenge the expected.
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There’s strategy and intention behind every creative decision. Beautiful matters. But beautiful with purpose is better.
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We believe collaboration makes the process better, the ideas stronger, and the end result more meaningful.
Your insight + our expertise = stronger ideas and better work.
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The little details are often what make the biggest difference.
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Open communication, honest feedback, thoughtful guidance, no unnecessary agency-speak.
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We approach your brand like it’s our own and never lose sight of the people behind it.
Every brand is thoughtfully built around your story. No cookie cutters or one size fits all here.
What Matters to Us
KEYS TO SUCCESS
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Lead with Kindness
Be good to people. Listen, respect, and treat every relationship with the care it deserves.
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Design with Purpose
Make it beautiful, but make it meaningful. Every idea, detail, and design decision should have a reason behind it.
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Stay Curious & ask Questions
Ask questions. Explore what’s possible. The best ideas often come from seeing things a little differently.
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Care about the Details
Sweat the small stuff. The thoughtful details are often what turn something good into something great.
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Stand Behind Your Word
Show up. Be honest. Follow through. Trust is built by doing what you say you’re going to do.
WE ARE THE DREAMERS
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THE BRAND MAGIC MAKERS
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THE COURAGEOUSLY CREATIVE & PASSIONATELY DRIVEN
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WE ARE A BRANDING STUDIO CRAFTING BRANDS WITH HEART
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WE ARE THE DREAMERS • THE BRAND MAGIC MAKERS • THE COURAGEOUSLY CREATIVE & PASSIONATELY DRIVEN • WE ARE A BRANDING STUDIO CRAFTING BRANDS WITH HEART •