PROJECT BACKGROUND:
Introducing Novella at Tuscan Village—a luxury multi-family community in Salem, New Hampshire, at the heart of Tuscan Village, New England’s premier Live. Work. Stay. Play. destination.

BRAND DESIGN CONCEPT:
Every morning opens to a blank page and every evening that page is filled with meaningful moments.

Inspired by the artistry of a novella—a beautifully crafted story rich with meaning—the brand celebrates a lifestyle where thoughtful design, meaningful experiences, and warm hospitality come together with intention. This philosophy became the foundation for every aspect of the brand, from the name and visual identity to the voice, experience, and every curated detail in between.

From timeless typography and a refined palette inspired by the Tuscan landscape to an Italian tile–inspired monogram that reflects both place and story, every element was carefully crafted to invite residents to begin their next chapter in a place where every detail is intentionally composed and every day is an opportunity to live a beautiful story.