We Craft Brands
People Believe in.

Big Picture Branding
down to the Last Detail.

A great brand is more than a logo. It’s your story, your personality, your point of view—and every experience people have with your business. We build comprehensive brand identities from the ground up, bringing strategy, story, and design together to create something meaningful, memorable, and unmistakably you.

Everything it takes to build a brand people believe in.

WHAT WE DO

  • Strategy

    We uncover what makes you different and define the foundation that guides everything that follows from your purpose and positioning to your audience and personality.

    Discovery Workshop
    Market Research
    Target Audience
    Purpose + Mission
    Brand Values
    Brand Personality
    Brand Architecture
    Competitive Positioning

  • Messaging

    We find the story worth telling and the right way to tell it—shaping your story, voice, and language into something people can understand, connect with, and believe in.

    Naming
    Brand Positioning
    Messaging
    Voice + Tone
    Brand Story
    Taglines
    Copywriting
    Headlines
    Social Content

  • Identity

    We create comprehensive identity systems with all the tools your brand needs to show up confidently and consistently—while leaving plenty of room to evolve & adapt.

    Creative Direction
    Primary Logo
    Secondary Logos
    Tertiary Logos + Icon
    Patterns + Textures
    Illustrations
    Color Palette
    Typography Suite
    Photography Direction
    Brand Guidelines
    Brand Mockups

  • Implementation

    We bring your identity to life across the places your audience actually experiences it—from websites & social to packaging & signage and everything in between.

    Websites
    Social Media Templates
    Social Campaigns
    Signage
    Environmental Graphics
    Interior Brand Integration
    Print + Collateral
    Packaging
    Stationery Suite
    Menu Design
    Apparel + Merchandise
    Launch Materials

The Brand Toolkit:

WHAT’S INCLUDED

A complete collection of brand elements designed to work together, tell your story, and bring your brand to life consistently and cohesively across every touchpoint.

Primary Logo

Secondary Logos

Tertiary Logos

Icon / Favicon

Patterns & Textures

Color Palette

Typography Suite

Brand Guidelines

Photography Direction

Visual Design Direction

  • GoPasta Brand
  • The Sheldon Hotel Brand
  • Alara Brand
  • Sombra Lounge Menu
  • Novella at Tuscan Village Brand
  • Birch&Bay Interior
  • Julia Zettler Design
  • Birch & Bay brand photography.
  • Novella at Tuscan Village Interior
  • GoPasta Brand Photography

Every project is different, but our approach is rooted in curiosity, collaboration, and a whole lot of listening. We keep the process thoughtful, transparent, and collaborative from the first conversation through launch—so you always know where we're headed and why.

The Method behind the Magic.

OUR PROCESS

  • Locken Creative brand numbered illustration

    Discover

    We start with curiosity
    and listening.

    Before we create, we listen. We uncover your story, your audience, your goals, and what makes you different—and build the strategic foundation for everything that follows.

  • Locken Creative brand numbered illustration

    Define

    We uncover the heart
    of your brand.

    We turn what we’ve learned into a clear point of view—defining your positioning, personality, story, and creative direction so everything that follows has purpose and connects with the right audience.

  • Locken Creative brand numbered illustration

    Design

    Where strategy becomes
    something you can see.

    We translate your strategy and story into a distinctive visual identity—thoughtfully crafting every element to work together, tell your story, and feel unmistakably you.

  • Launch & Rollout

    From brand idea to
    brand experience.

    From websites and signage to packaging, social, collateral, apparel, and beyond, we carry your identity across every touchpoint—creating a cohesive brand experience.

Have Questions?
We’ve got Answers.

We are big believers in transparency,
so here’s a list of questions we get asked:

  • Every project is different, so our proposals are tailored to the scope and needs of your business. Our comprehensive brand identity packages start at $8,500 with additional implementation services built around what you need.

  • Most brand identity projects take approximately 8–10 weeks, depending on scope, feedback, and deliverables. Larger projects that include naming, websites, or extensive implementation may take longer.

  • Our website packages start at $10,000 and depend on size, scope, and platform. To create the most comprehensive website that communicates your brand, we must first create your brand identity design.

  • The timing for a website build varies based on size, scope, platform, functionality, etc. The following are approximate timelines:

    For a website built on the Squarespace platform, our timing is typically 10 weeks.

    For a fully-custom WordPress site, the timing is typically 4-5 months.

  • That's okay, too. Not every project needs to start from scratch. We can help evolve an existing identity, expand your brand system, or bring it to life across new touchpoints.

  • Because we believe the strongest brands are built as complete systems, our identity work typically goes beyond a standalone logo. We'll help determine the right scope based on where your business is today and where you want it to go.

  • Definitely not! We're based in Denver, but good ideas travel. We work with clients across the country and collaborate virtually throughout the entire process.

WE ARE THE DREAMERS

•

THE BRAND MAGIC MAKERS

•

THE COURAGEOUSLY CREATIVE & PASSIONATELY DRIVEN

•

WE ARE A BRANDING STUDIO CRAFTING BRANDS WITH HEART

•

WE ARE THE DREAMERS • THE BRAND MAGIC MAKERS • THE COURAGEOUSLY CREATIVE & PASSIONATELY DRIVEN • WE ARE A BRANDING STUDIO CRAFTING BRANDS WITH HEART •