BRAND DESIGN CONCEPT:
A Wakefield, Rhode Island institution since 1947, Mews Tavern began as a neighborhood gathering place for fishermen and locals. The refreshed identity honors that history while capturing the vibrant, multifaceted destination Mews has become today.

The new logo pays homage to the familiar original mark with a modern twist, featuring the signature tree at the heart of the tavern. We also created individual icons for its distinct spaces—the Outdoor Patio, Family Room, Dollar Bar, Pizza Bar, and Upstairs Event Space—uniting each experience under one cohesive brand.

The result is a warm, character-filled identity that celebrates Mews Tavern’s past while making room for its next chapter.

TEAM CREDITS:
Locken Creative & Rumphius Marketing