The Alley

The Alley is a vibrant eatery and cantina located in the heart of historic downtown Littleton. Prior to their grand opening, we were challenged to create a brand that pays homage to Littleton’s roots, yet embraces the future. 

The Alley Littleton Wall Graphic Brand Design
The Alley Logo Design
The Alley Wall Graphic Design

Brand Design Concept

To accomplish this, we infused the old with the new, the historic with the modern. The primary mark was developed with this collaboration in mind.

The Alley Brand Design

Brand Elements

The serif font is a subtle nod to the town’s history, while the modern sans serif font speaks to the future. The icon reinforces this infusion, taking a modern twist on a Mayan-inspired symbol. The result is ‘Mountain Mexican’ at its finest.

In addition to the branding itself, we created logos for historic Littleton businesses that would be featured in the restaurant. These logos bring the town’s history front and center and are a reminder of those who helped make Littleton what it is today.

The Alley Brand Identity Design
The Alley Brand Design
The Alley Menu Design
The Alley Apparel Design
The Alley Exterior Blade Signage Design
The Alley Print Ad Design
The Alley Stationery Design
The Alley Coaster Design
The Alley Interior Brand Design
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