Jaguar Coffee
At Jaguar Coffee, there’s a story in every sip. Cups hold more than coffee; they carry the pride and beauty of Latin American heritage. The founders are lifelong friends who have a shared ancestry of Michoacán, Mexico, a region whose heritage and heart is tasted in every cup. To them, coffee is a time for family, for slowing down, for laughter, and for connection as they tell stories over freshly baked breads and coffee. Their mission is not only to share their coffee with the world, but also share their heritage.
Brand Elements
In addition to the marks, we also created a Spanish tile graphic that tells a much deeper story of their ancestry, coffee farming, roasting, and Michoacán itself. The result is a coffee brand as rich in storytelling as it is in flavor.
Brand Design Concept
To bring the Jaguar Coffee story to life and pay homage to its heritage, we expanded their existing brand to infuse a series of Latin American-inspired secondary and tertiary marks. The typography is a blend of ornate serif and scripted fonts paired with a modern sans serif to create a clean and bold look.
