Compass Wellness
Compass Wellness is the next evolution of Compass Fitness. They have created a holistic approach to health and wellness by offering an expansive range of high-intensity, low-impact small group training classes, personal training, nutrition, massage therapy, and physical therapy–all conveniently located under one roof. To promote this fusion of fitness, health, and wellness, they needed a brand as equally dynamic.
Brand Design Concept
The idea: Compass Wellness. Find your direction.
With their wide variety of services, the Compass family encourages members to explore and find their best fit. The brand identity was designed with this adventurist mindset.
Brand Elements
The sans-serif font is a subtle nod to strength, while the script font creates a sense of movement and exploration. The directional elements reinforce the brand’s tagline, “Find your Direction,” and serve as a reminder that wellness is a journey, not a destination.
