Compass Fitness

Compass Fitness is changing the Denver fitness scene, by offering a wide array of personal- and group-training classes – all conveniently located under one roof. To promote this high-energy and multifaceted gym, they needed a brand that was equally versatile and bold.

Brand Design Concept

The idea: Compass Fitness. Find your direction.

With the wide variety of classes offered, Compass Fitness allows their members to explore and find their best fit. The brand identity was designed with this adventurist attitude in mind.

Brand Elements

The sans-serif font is a subtle nod to strength and fitness, while the script font creates a sense of movement and exploration. The directional elements in the primary and secondary logos reinforce the tagline and serve as a reminder that personal fitness is a journey, not a destination.

Compass Fitness

Compass Fitness is changing the Denver fitness scene, by offering a wide array of personal- and group-training classes – all conveniently located under one roof. To promote this high-energy and multifaceted gym, they needed a brand that was equally versatile and bold.

Brand Design Concept

Brand Elements

Wild Ones Threads

Compass Wellness

We love creating custom branding solutions for our clients. If you have a story to tell and are passionate about what you do, then we are your people. Let’s connect!

We love creating custom branding solutions for our clients. If you have a story to tell and are passionate about what you do, then we are your people. Let’s connect !