BRAND DESIGN CONCEPT:
Sombra is a Mexican-inspired eatery and lounge in East Greenwich, Rhode Island, created for the curious, the daring, and anyone ready to make an ordinary night a little more interesting.

We had the honor of naming and branding Sombra from the ground up—literally. Meaning “shadow” in Spanish, the name inspired a brand rooted in mystery, discovery, and the thrill of the unexpected.

The identity comes to life through dark, moody interiors, eclectic details, and an enigmatic logo inspired by the restaurant’s Mexican roots. At its center is a serpent—a prominent figure in Mexican and Spanish heritage—intertwined with sun and moon imagery that reinforces the meaning behind the name. The result is a visual system that feels seductive, symbolic, and just a little dangerous.

RESULTS:

• Grew Instagram followers by 500%+ before opening

• Reached 1,000+ followers pre-launch, then gained another 1,000 during soft opening

• Generated 234,592+ organic Instagram views

• Secured four local news features

• Recorded 34,824 website sessions and 178,888 events

• Generated 11,572 Google Business interactions

• Sold out weekend reservations

• Earned a 4.5-star rating across 211 Google reviews