Be You. Stay True.
Own your Wild.

WILD ONES THREADS

BRAND DESIGN CONCEPT:
Dreamed up during the pandemic shutdown as a way to spread positivity when the world needed it most, a mother and daughter duo launched Wild Ones Threads, a children’s apparel brand designed to empower kids to be brave, bold, and kind. All the apparel is designed with positive sayings to empower kids to “own their wild.” The tagline, “Be you. Stay true. Own your Wild,” is a call to action to inspire kids to be themselves and to be proud of who they are.

The brand design is a combination of whimsical hand-drawn and script fonts paired with a nature-inspired color palette and topped off with a moon-and-stars icon that reinforces staying wild and howling at the moon. The result is a brand design as wild and free as the kids it inspires.

TEAM CREDITS:
Locken Creative: Brand Design & Implementation
Brand Photography: Glueckler Photography

PROJECT DETAILS

Brand Identity Design
- Brand Logos, Patterns, Textures, Playful Illustrations, Color Palette, Typography, Brand Story
Brand Strategy
Website Design & Development
Branded Gear & Apparel
Packaging & Colllateral
- Letterhead, Business Cards, Stickers, Referral Pads, Envelopes

We are the ones with messy hair,
bare feet, and a wild, untamed spirit.
We have kind hearts, brave souls,
and fierce minds.

Things look different from our point
of view. We see a world where kindness matters and anything is possible.
Where we rise by lifting others and
love always wins.

We’re proud to be ourselves and
let our imaginations guide us.

We are the ones who take the road
less traveled and know that together,
we will change the world.