All Smiles Here. 

ORTHODONTIC GROUP

BRAND DESIGN CONCEPT:
A brand designed to make you smile—literally. Since 1989, Orthodontic Group has built a legacy of confident, healthy smiles. This refresh brings that legacy to life with a modern, feel-good identity where expert care meets warm, welcoming energy. From strategy to brand identity design through full brand implementation, we created a brand that feels modern, welcoming, and instantly makes you smile.

We created a custom smiling-face monogram, playful graphics, and a bright, optimistic color palette making this brand design memorable, friendly, and instantly recognizable. The result is a cohesive identity that feels as good as it looks—fresh, joyful, and built for the next generation of smiles.

TEAM CREDITS:
Locken Creative: Brand Design & Strategy | Brandy Swartz: Photography | Pillar Design Group, Genevieve Liesemeyer: Interior Design | Jay Roth: Copywriting

PROJECT DETAILS

  • Brand Identity Design

    • Brand Logos, Patterns, Textures, Playful Illustrations, Color Palette, Typography, Brand Story

  • Brand Strategy

  • Interior Design Collaboration

  • Custom Wall Graphics

  • Interior & Exterior Signage Design

  • Branded Gear & Apparel

  • Stationery Suite

    • Letterhead, Business Cards, Stickers, Referral Pads, Envelopes

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