OVERVIEW:
Kofenya is a local coffee shop nestled on the campus of Miami University in the heart of Oxford, Ohio. With students, faculty, and alumni making up much of its community, Kofenya has become more than just a place to grab coffee — it’s a home away from home.

Known for its welcoming atmosphere and friendly staff, Kofenya has built a loyal following rooted in comfort, connection, and community.

BRAND DESIGN CONCEPT:
To honor Kofenya’s legacy, we were tasked with refreshing the brand in a way that paid homage to the university while preserving the warmth that makes Kofenya so beloved.

Our solution was a family crest-inspired identity system that blends collegiate tradition with modern character. The logo pairs a refined collegiate typeface with an illustration of the state, symbolizing pride, belonging, and the idea that Kofenya is your second family.