BRAND DESIGN CONCEPT:
Introducing Birch & Bay, a roofdeck coastal kitchen in Wakefield, Rhode Island, where craft cocktails, coastal cuisine, and sweeping roofdeck views set the tone for a vacation-ready vibe. Sunglasses on. Inhibitions off. The moment you walk through the doors, you’re on vacation.

We shaped the concept that defined the mood and guest experience from day one. The name Birch & Bay balances land and sea—rooted in Rhode Island’s forests and Narragansett Bay—capturing its coastal casual-chic spirit.

Sun-washed hues, nautical details, layered marks, and playful pops of yellow created a vacation-ready identity system. We then carried the brand across every touchpoint—from the photoshoot to the website, to menus, signage, social campaigns, apparel, and in-restaurant enhancements—creating a seamless, immersive brand experience. From concept to grand opening opening, Birch & Bay was crafted with heart—designed to feel like a vacation you never want to leave.

TEAM + PARTNERS:
Brand Design & Implementation: Locken Creative | Marketing: Rumphius Marketing | Copywriting: Jay Roth | Photography: Jesse Dufault | Social Media: Honeybuns Social