Culinary Hospitality Outreach Wellness 

CHOW

BRAND DESIGN CONCEPT:
CHOW (Culinary Hospitality Outreach & Wellness) is a Denver-based nonprofit connecting restaurant and hospitality professionals with mental health resources through community, conversation, and support.

We partnered with CHOW to create a brand identity centered around one powerful idea: talking about it. The speech bubble serves as the foundation of the visual identity, representing conversation, connection, and the healing that begins when people feel heard.

A calming green color palette reflects mental health awareness, while modern typography paired with an expressive script adds warmth and humanity.

The result is an approachable brand that reinforces CHOW's mission: when we talk about what hurts, we create space to heal.

PROJECT DETAILS

  • Brand Identity Design

    • Brand Logos, Patterns, Textures, Playful Illustrations, Color Palette, Typography, Brand Story

  • Brand Strategy

  • Collateral Design

    • Postcards, Workbooks, Presentations, Brochures

  • Branded Gear & Apparel

  • Stationery Suite

    • Letterhead, Business Cards, Stickers, Referral Pads, Envelopes

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